Susanna Galbraith

Susanna GalbraithSusanna Galbraith is the Virtual Services Librarian at McMaster University’s Health Sciences Library. She received her MLIS from the University of Western Ontario and prior to that a diploma in Web Design and Programming, and a BA in Anthropology from Concordia University. Her professional interests include web usability, user experience and marketing for libraries. You can find Susanna at @su_anna.

Contributed Articles

Re-discovering the HWDSB Discovery Centre
April 18, 2017
The Hamilton Wentworth District School Board (HWDSB) Discovery Centre – formerly Kit Services – began over 30 years ago.  As the school board’s education resource lending library, its original purpose was to create and circulate kits of educational resources out to schools.  The Educational Media Library was a companion department, dealing with audio-visual educational resources,
The Innisfil Rebrand
September 1, 2016
In May 2016, Innisfil Public Library revealed a significant rebrand, featuring a tweak on the name, a new logo and tagline, and an invitation to the community to think about the library differently. From a distance, it might seem like the newly renamed Innisfil ideaLAB & Library (iL&L) came out of nowhere, but in reality,
Piwik: Breaking Away from Google Analytics
February 15, 2016
Many of us in the library community who have a responsibility to assess the usage of our library’s websites have become very familiar with the popular Google Analytics. Google Analytics is free and robust, and yet the data it collects belongs to Google and is housed on U.S. servers, where data may be subject to
The Ask Girl Marketing Campaign
June 15, 2015
In the fall of 2014 McMaster University Libraries launched a campaign to promote the Ask virtual reference service. Their work was recognized at OLA’s Superconference 2015 by the ‘Ask a Librarian’ folks from Scholarsportal with an award for Best Marketing Campaign. A superhero mascot called ‘Ask Girl’ was central to this award winning campaign. Market
Our Digital World
June 1, 2015
Our Digital World (ODW) is a not for profit organization that supports digital stewardship at every level by providing software, technology and services for creating sustainable digital collections and enhancing online discovery of community, cultural collections. Susanna Galbraith interviewed Loren Fantin and Jess Posgate from ODW to find out more about what they do. Susanna Galbraith: