Andrew Colgoni

Andrew ColgoniAndrew Colgoni is the Services Librarian at the H.G. Thode Library of Science and Engineering at McMaster University. He is also an instructor in McMaster’s innovative Integrated Science program. Before joining McMaster, he received an MLIS from the University of Western Ontario, an MSc. from the University of Guelph, and a BSc. from the University of Toronto. Professionally, Andrew is interested in library promotion and outreach (among many other topics). In the spring of 2014, he launched Ad/Lib, a website devoted to library branding, visual identity, advertising, and marketing. The aim of Ad/Lib is to share the creative design work created by and for the library community.  Submissions and recommendations are always welcome. You can find Ad/Lib on the web at and on twitter @adlib_info. You can find Andrew at and @colgoni.

Contributed Articles

Re-discovering the HWDSB Discovery Centre
April 18, 2017
The Hamilton Wentworth District School Board (HWDSB) Discovery Centre – formerly Kit Services – began over 30 years ago.  As the school board’s education resource lending library, its original purpose was to create and circulate kits of educational resources out to schools.  The Educational Media Library was a companion department, dealing with audio-visual educational resources,
The Innisfil Rebrand
September 1, 2016
In May 2016, Innisfil Public Library revealed a significant rebrand, featuring a tweak on the name, a new logo and tagline, and an invitation to the community to think about the library differently. From a distance, it might seem like the newly renamed Innisfil ideaLAB & Library (iL&L) came out of nowhere, but in reality,
Science Literacy Week at McMaster University
March 15, 2016
In 2015, McMaster University Library was invited to participate in Science Literacy Week (September 21-28). This event, launched in 2014, was created by Jesse Hildebrand in partnership with University of Toronto Libraries. The scope expanded for 2015, with the goal of creating a cross-country celebration of science. The work of planning for Science Literacy Week
The Ask Girl Marketing Campaign
June 15, 2015
In the fall of 2014 McMaster University Libraries launched a campaign to promote the Ask virtual reference service. Their work was recognized at OLA’s Superconference 2015 by the ‘Ask a Librarian’ folks from Scholarsportal with an award for Best Marketing Campaign. A superhero mascot called ‘Ask Girl’ was central to this award winning campaign. Market